BaselineValue Advisory Book a conversation

Approach

Map, equip, enable. Then it runs without me.

Every engagement builds a value system your team owns. Proving value after go live is optional, and it starts with baselines captured during the sale.

  1. Map

    I work with product engineering, product marketing, sales, and 3 to 5 customers to map what each product does for a buyer.

    You get

    A value map, value messaging, and KPI measurability ratings for up to three products.

  2. Equip

    The maps become tools sellers use with buyers, built on each buyer's own numbers.

    You get

    ROI calculators, business case decks, one page summaries, and benchmark questionnaires.

  3. Enable

    Business acumen training and AI assistants, so reps can run value conversations three layers deep on their own.

    You get

    Trained reps, AI value assistants, and a prompt library.

  4. Prove Optional, after go live

    Your customer success team measures realized value against the baselines captured during the sale. I can help set it up, or your team can run it alone.

    You get

    Value review templates and KPI scorecards, for the products that can be measured.

Inside every business case

From customer pain to an approved decision.

Every model follows the same chain, so each number traces back to something the buyer already cares about.

  1. Customer pains

    Listen, empathize, and prioritize what hurts most.

  2. Value levers

    Quantify, rank, and align the levers that fix it.

  3. KPIs

    Set leading and lagging measures with clear targets.

  4. Financial model

    Costs, benefits, and scenarios a CFO will accept.

  5. Executive narrative

    A clear, credible story the champion can present.

  6. Customer win

    Adopt, realize the value, and expand from there.

Proving value

Proof depends on the product. We say so up front.

Revenue can rise for many reasons, so proof focuses on the KPIs closest to what the product actually does. Every KPI is rated during mapping.

Measured directly

The product reports its own usage and results, such as tickets closed or hours of automation run.

Standard templates

Measured against a baseline

A process KPI captured before and after the sale, such as cycle time or error rate.

Standard templates

Hard to isolate

Outcomes like revenue or margin that many factors move at once.

Reported as a contributing factor, never as proof

Principles

What stays constant.

Every number has a source

Your data first, then your customers' results, then interviews. Published market ranges only when nothing else exists.

Conservative math

Use ranges a CFO would accept. A smaller number that survives review beats a big one that doesn't.

Aligned with product marketing

The value story builds on your existing positioning, so nothing contradicts what's already in market.

Built to run without me

Every engagement leaves value maps, tools, and AI assistants your team owns.

Let's build a value story your team can sell.

Tell me about your products, your buyers, and where the value story breaks down today.

Book a conversation Email Cory