Product value maps
A clear, reusable value story for each product, built from the research your team already did and checked with real customers.
Your product team already knows the value. Nobody has mapped it.
Before a product ships, product engineering researches what customers struggle with, what they need done, and what the product will change for them. That insight rarely reaches a sales conversation.
I don't recreate that work. I turn it into a value map that connects each feature to the business levers it pulls and the KPIs it moves. It's general enough to share with any buyer, and it becomes the foundation for everything that follows.
No math yet, on purpose. Value maps stay qualitative. Numbers come in the toolkit, where every range is labeled by its source.
What you get
- A value map for each product: features, benefit drivers, value levers, and KPIs
- Overall value messaging for each product, aligned with product marketing
- Customer outcome notes that seed future case studies
- A measurability rating for every KPI
- A walkthrough of the maps with sales and product marketing
Inputs
Built with the people closest to the product.
Product engineering
The features, the research behind them, and the customer problems they were built to solve.
Product marketing
Current positioning, differentiation, and buyer segments, so the value story matches what's already in market. Anything useful from the maps can flow back into their materials.
Sales
What lands with buyers, the objections that come up, and why deals are won or lost.
3 to 5 customers
The business outcomes they've actually seen, in their own words.
Measurability
Not every KPI can be measured the same way.
Every KPI on the map is rated, so you know from the start what can be proven after go live, and how.
How it runs.
Gather
Review product research and current messaging with engineering and product marketing.
Listen
Interview sales and 3 to 5 customers about the outcomes they've seen.
Map
Connect features to benefit drivers, value levers, and KPIs, then rate each KPI.
Share
Walk sales and product marketing through the maps and messaging.
Let's build a value story your team can sell.
Tell me about your products, your buyers, and where the value story breaks down today.