Services
Start where you are. Add depth when it pays.
Each engagement is a fixed fee, scoped together. Pick a starting step to see what's included.
Each step builds on the one before it. Steps two and three are scoped separately, so you only add depth once the first step is working. Value maps cover up to three products, and more can be added.
Product value maps
I work with the people who built each product, plus product marketing, sales, and a handful of customers, to map what each product does for a buyer and which KPIs it moves.
- Value map for each product: features, benefit drivers, value levers, and KPIs
- Value messaging for each product, aligned with product marketing
- Customer outcome notes from 3 to 5 customer interviews
- A measurability rating for every KPI
- ROI calculators with every range labeled by sourceAdds with the toolkit
- Business case deck templates and one page value summariesAdds with the toolkit
- Process maturity and benchmark questionnairesAdds with the toolkit
- Baseline capture template for measuring value laterAdds with the toolkit
- Business acumen training so reps can go three layers deepAdds with enablement
- Coaching on the toolkit using your real pipelineAdds with enablement
- AI value assistants and a prompt library on your platformAdds with enablement
Companies that have never mapped what their products are worth to a buyer.
A value map and value messaging for up to three products.
More options
Also available.
Add these after the core steps, or bring them in on their own.
Value realization
Prove value after go live, scoped to what each product can actually measure.
Fractional value engineering
A senior value lead on a monthly retainer, without being tied to individual deals.
AI investment cases
Adoption rates, licensing, and token costs built into the math.
Value practice design
Roles, reusable frameworks, and a working rhythm with sales.
Let's build a value story your team can sell.
Tell me about your products, your buyers, and where the value story breaks down today.